Applied AEI is an independent, human-centred practice - grounded in a structured framework - focused on designing emotionally intelligent AI that supports, not replaces, human thinking. This work centres on ethical, reflective, and agency-first interactions with AI tools.

All content is created and maintained by real humans.

The Applied AEI framework and practice were created by Cat Counsell.

”Applied AEI emerged from my own work with GPT as a career strategist and coach - when I started to notice that emotionally intelligent AI models, while helpful, were validating everything I said, rather than challenging my thinking. While the artificial emotional intelligence capabilities created a sense of psychological safety, the simulation of sentience creates a power dynamic that could lull the user into relying on the judgement of something without ethical responsibility or accountability for its words. This framework is my response to that realization. Rather than suggesting we avoid AEI entirely - this is a blueprint for how to use it differently, while reducing the psychological risk to human users.”

This work is still unfolding - you are welcome to use or share what’s here, with credit.